What would you do if each and every product you produced had its very own fingerprint? What would you protect if you could track and trace any piece you put out into the world at any given point in its life cycle? What would you create if your customers could interact with that unique ID to learn about that product, to verify its authenticity, to engage with your brand in real time? What would you do with ingenuity like that?
Introducing Link Technology from HP. It’s a printing innovation that uses the high speed creation and embedding marks and unique IDs to give every single product you produce, it’s own unique identity. A digital fingerprint that can be made visible or invisible, that can go on your label, on your package or directly on your product. With HP Labs portfolio of secure marks and seamless digital press integration, you can easily match and identify packaging in the final products in your supply chain to know exactly where each product is, where it’s made, shipped and distributed and that it’s where it’s supposed to be to – enabling you top prevent diversion, avoid theft and combat grey markets.
Link Technology secure marks allow you to quickly verify and authenticate products at any point in their life cycle, helping you guard against counterfeits, save on costly recalls and defend your brand from start to finish. Link Technology also gives you the power to create real-time interactive experiences that move your customer close to your brand, empowering you to develop 1:1 relationships and deliver targeted offers and personalized content in real time – all with one mark.
Learn more about Link Technology by HP here:
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Turn Printed Content Into Digital Experiences | Link Technology | HP